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The formula for marketing success
Over the last decade, lead generating activities in the ICT world have either been focused on the
Vendor (“Vendor-centric”) where contacts generated were transferred to the firm’s own sales force
and/or its own resellers, or co-funded by the Vendor but managed entirely by the individual partners
(“Partner-centric”).
Since early 2004 we have been engineering an innovative model for generating leads which perfectly
combines the two conventional models.
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Conventional |
New |
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| Typical features |
Vendor centric |
Partner centric |
Comarketing
Ready to Go |
| Use of high-profile brands |
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| Economies of scale |
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| Knowledge of local markets |
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| Central database |
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| Use of partners’ client and prospect database |
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| Message coherence and control |
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| Speed of execution |
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| Higher focus on support services |
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| Better focus on integrated solutions |
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The benefits of choosing NetPartnering
NetPartnering’s Co-marketing programme provides channel partners with customised,
Ready to Go services (direct mailing, e-mailing, telemarketing, events,...) and gets
the most out of existing synergies with vendors (marketing material, events content,
end-user database, etc.), the power of co-branding and the economies of scale that
come from aggregating volumes.
NetPartnering services in market development:
| Analysis of Vendors’ objectives | Selecting communication tools |
| Analysis of Partners’ needs | Channel integration for closing leads |
| Strategic planning | Customised account management |
| Marketing planning | Carrying out campaigns
(DM,Telemarketing, Events, Advertising) |
| Database development | Analysis of results and ROI. |
| Data mining | |
| Mapping out campaigns | |
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